Embrace the Lead to Debut at Homecoming Football Game

Embrace the Lead to Debut at Homecoming Football Game

The Marshalltown Community School District (MCSD), in partnership with Arts + Culture Alliance, is excited to debut its “Embrace the Lead” video at the varsity football game on Friday, Sept. 15.

Iowa artist, Akwi Nji, took the lead in creating a brand video with a unique approach to storytelling and highlighting the strengths and points of pride of MCSD. Nji made several visits to Marshalltown to learn about the community and speak with Bobcat representatives, including current students, community members, alumni and district administrators. Each voice has played a role in shaping the final product of the Embrace the Lead video.

“Marshalltown as a community and district is a remarkable blend of cultures and values that simultaneously honor tradition while sparking future-thinking innovation. We really wanted that to shine through in this project as well as the hometown humility that is an amazing part of Marshalltown’s personality,” said Nji. “This project is designed to be just the beginning of a new way for Marshalltown to claim how amazing it is and tell its story vividly and powerfully. My creative partner Kal Nalls and I are so honored to have been able to collaborate with the Alliance and the MCSD staff and students to amplify the district’s brand story in this unique way.”

The Embrace the Lead video is a unique and innovative approach to inspire, amplify and elevate MCSD, while increasing school and community pride. It highlights what it means to be a Bobcat and the talents of the students and staff. Community members will see a range of students, staff, and activities featured in the project. Also, the history and points of pride of the district will be shared in the video as well.

“I enjoyed being part of the project because students could share what they admired about our district and ways to show the community who we are,” said Marshalltown High School senior Natalie Andrade. “Apart from that, I think this project is something new and fun. Students had the opportunity to showcase their languages in the script to show Marshalltown is rich linguistically.”

“This project is a result of the recently adopted City of Marshalltown’s Arts & Culture Master Plan. The plan focuses on community engagement and connectedness, while prioritizing a creative approach that makes Marshalltown unique, distinct and authentically reflect our residents. One of the five placemaking themes in the plan is Elevate Youth. As we know, young people are the future of our community. When we open doors and give them the tools, resources, and support they need to thrive creatively, there are no boundaries to what they can achieve. That’s the moment when passive participation becomes active engagement and produces the creative entrepreneurs of tomorrow. We are thrilled to continue our strong partnership with the MCSD and creatively celebrate what it means to be a Bobcat,” said Amber Danielson, Arts + Culture Alliance Executive Director. 

“The Marshalltown Community School District ‘Embrace The Lead’ video does an excellent job exemplifying the passion, purpose and pride in being a Marshalltown Bobcat,” said MCSD Superintendent Dr. Theron Schutte. “We know this video captures that pride and will resonate with our students, parents, employees, community and alumni.”

MCSD and Arts + Culture Alliance believes that the Embrace the Lead project captures the story of the Marshalltown school system and community and instills a refreshed sense of pride. Bobcat pride and Marshalltown community pride are deeply connected and it is showcased in this video. 

“The Marshalltown Community School District has been pleased working with Akwi Nji to capture our diverse school community and story. We are excited to debut this project to many both inside and outside of the district. The video not only tells our story as Bobcats, but shares the amazing talents and accomplishments of our students and staff,” said MCSD Director of Communications Abby Koch.

The Marshalltown community can see the debut of the Embrace the Lead video at halftime of the Homecoming game against Newton on Friday, Sept. 15. There will be additional screening of the project before the Alex Boyé concert on Sept. 18.

Photo credit to Arts + Culture Alliance