Logo & Branding Guidelines

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The Marshalltown Community School District (MCSD) has created a brand and logo guide to clarify and navigate usage of official district brand elements. All elements of the MCSD brand is meant to unify and embody the Marshalltown students, faculty, and the community. For Marshalltown to maintain its brand integrity, each logo and brand element must be applied without modification.

The MCSD Communications Department can provide the logo that you need. Each logo comes in several formats (JPEG, PDF, EPS, PNG) and color options (two color and solid). Please send all application proofs to the Communications Administrative Assistant before printing. If you have questions, reach out to the Department of Communications.

The following is what the MCSD branding aims to do:

  1. The Marshalltown Community School District logo and branding evoke a sense of unity and pride among students, staff, and the local community.

  2. The vibrant red and blue colors symbolize passion, strength, and a commitment to excellence in education.

  3. The Bobcat mascot represents resilience, determination, and teamwork, reflecting the district’s values and spirit.

  4. The logo and branding aim to create a welcoming and inclusive atmosphere, fostering a sense of belonging for all members of the school community.

  5. Overall, the branding aims to inspire and motivate students to strive for success, embrace their potential, and become future leaders in their community.

Want a copy of the MCSD brand book? Click here to look over logo and branding standards.